The star charm · AI Loyalty Planner
Know what each group of members values, before you spend on it.
The planner reads purchase behaviour in your brand only, groups members who shop alike and suggests the reward that group is most likely to respond to. Your marketing team reviews every suggestion. Nothing is sent without approval.
Festive silk buyers 8,200 members
Suggested reward
Early access to the Deepavali collection, 3 days before launch. No discount.
Why: this group redeemed early-access offers 3.1x more than flat discounts last year.
How it works
AI Loyalty Planner, step by step.
- 01Finds the pattern
It notices that Priya buys sarees before festivals, prefers silk and opens early-access messages.
- 02Builds the segment
It finds 8,200 members with the same pattern across 14 stores and the website.
- 03Suggests the reward
Early access to the Deepavali collection, not a discount, with the reasoning and expected cost shown.
- 04Your team decides
The marketing team approves, edits or dismisses. Approved ideas move to Campaign Studio.
Capabilities
What comes with AI Loyalty Planner.
- Behaviour segments
Built from what members buy, when, where and how often.
- Plain reasons
Every suggestion explains which behaviour led to it.
- Cost before send
Expected redemption and reward cost shown before approval.
- Lapse alerts
Flags members whose visits are slowing, while they can still be won back.
- Reward matching
Picks from your Rewards Shelf rather than defaulting to discounts.
- Human approval
No campaign leaves the planner without a named approver.
In detail
What the planner uses and what it never uses
- Uses
- Bills, categories, stores, visit timing, redemptions and message responses in your brand
- Never uses
- Religion, caste, health, ethnicity, political views or any sensitive personal trait
- Never shares
- Your member data is not used to train models for other brands
- Always shows
- The reason for each segment and the approver of each campaign
Member privacy and responsible AI
Promises your members can hold you to.
Loyalty works only when members trust you with their number. These rules are built into the platform, not left to policy.
- Consent first
Members join only with clear consent and can leave or delete their data at any time.
- Opt-in messages only
Messages go only to opted-in members, with frequency limits and one-tap opt-out.
- Brand-only behaviour
AI segments use purchase behaviour in your brand only, never sensitive personal traits.
- Points never vanish quietly
Points terms are shown clearly, and points never expire without advance notice.
- Encrypted, never sold
Member data is encrypted in transit and at rest, and is never sold.
Questions
AI Loyalty Planner questions
Does AI send campaigns by itself?
No. Your team approves each one. The planner only suggests.
How much data does it need?
Useful segments appear once you have a few months of member bills. Imported history helps from day one.
Can we see why a member is in a segment?
Yes. Each segment lists the behaviours that define it, and each member page shows which segments they belong to.
The clasp closes
Your next bill could be the start of a regular.
Connect your billing counter, set your first points rule and enrol your first member the same week. The trial is the full product for up to 5,000 members.
Your store, counter 01
Bill no. 000001 · Member enrolled
- Loyalty platform, 30 days$0.00
- Members covered5,000
- Points, tiers and rewardsIncluded
- Referral CircleIncluded
- AI Loyalty PlannerIncluded
- Card required to startNo
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